Brand and creative work built for travel & hospitality
The same creative discipline behind the Cherished family of brands, available to travel and hospitality businesses who want their brand to feel as considered as their product.
Enquire About Branding & CreativeCreative built by people who understand the industry
Cherished Group has built and grown a family of distinct luxury brands from the ground up — each with its own identity, tone and audience, but all recognisably part of the same family. That's the same creative capability we make available to travel and hospitality businesses through our branding and creative service.
Rather than a generalist agency learning your industry from scratch, you get a team that already understands what makes a travel or hospitality brand work — how to position it, how to photograph it, and how to talk about it in a way that earns trust with the audience that matters.
What's included
Brand strategy & positioning
Clarifying who a brand is for and what it stands for, before any design work begins.
Identity design
Logo, visual identity and brand guidelines built to hold up across every touchpoint.
Photography & content direction
Direction on the imagery and content style that fits a brand's positioning.
Website & digital presence
Brand-led digital design, working with your existing team or ours.
Campaign creative
Concept and creative development for seasonal, launch or always-on campaigns.
Brand guidelines & governance
Documentation that keeps a brand consistent as it's used more widely across a team or agency.
Who it's for
Our creative work is aimed squarely at the travel and hospitality sector.
Independent hotels and hotel groups refreshing or launching a brand
Venues and estates that need a stronger visual identity
Travel companies and tour operators repositioning for a new audience
Hospitality brands preparing for a launch, rebrand or new campaign
What working with us looks like
Sector-specific experience
Every project draws on direct experience building brands within travel and hospitality, not general commercial creative.
Strategy before design
We start with positioning and audience, so the creative that follows has something real to say.
Built to last
Guidelines and systems designed to stay consistent as a brand grows and more people work with it.
Questions about Branding & Creative
Have a brand or creative project in mind?
Tell us about your business and what you're looking to achieve, and we'll come back with how we could help.
Enquire About Branding & Creative