Privacy Policy

This privacy policy explains how Cherished Group ("we", "our", "us") collects and uses your personal information when you visit cherishedgroup.com, send an enquiry, subscribe to our communications or interact with our brands.

Who we are

Cherished Group is a luxury lifestyle and celebration group. We operate cherishedgroup.com and the brands Cherished Wedding Venues and Cherished Retreats. You can contact us at hello@cherishedgroup.com.

What we collect

• Contact details you provide on enquiry forms — name, email, phone number.
• Details about your enquiry — interest area, preferred location, dates, guest numbers, budget range, message.
• Consent records, including whether you opted in to marketing emails.
• Basic technical data — page visited, referrer, approximate location — used to operate and improve the site.

How we use your information

• To respond to your enquiry and help you plan an experience with one of our brands.
• To send you marketing or inspiration emails — only if you have explicitly opted in.
• To operate, secure and improve our website and services.
• To meet our legal and regulatory obligations.

Lawful basis

We rely on your consent for marketing communications, and on our legitimate interests to respond to enquiries and operate our website in a secure and effective way. Where we work with regulated travel suppliers, we may process limited information to fulfil pre-contract obligations.

Who we share information with

We share enquiry details with the relevant Cherished brand team and, where appropriate, our affiliated travel partner InteleTravel UK and its supplier network, so they can help you arrange your trip. We do not sell your data.

How long we keep your data

Enquiry records are retained for up to 36 months after our last meaningful contact, or longer where required by law. Marketing subscribers are retained until you unsubscribe.

Your rights

Under UK GDPR you have the right to access, correct, delete, restrict or object to our use of your personal data, and the right to withdraw consent at any time. To exercise any of these rights, email hello@cherishedgroup.com. You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk.

Cookies

We use a small number of cookies and similar technologies. For more detail see our Cookie Policy.

Changes to this policy

We may update this policy from time to time. We will update the "last updated" date at the top of the page when we do.