Brand Kit · Cherished GroupCherished Group

Cherished Group

A luxury travel and lifestyle group for retreats, celebrations, weddings, honeymoons and special escapes.

Cream, champagne gold and soft black. Elegant, emotional and premium.

01 · Logos & Marks

Logos & marks

Primary logo

Primary logo

SVG
Download
Dark-background logo

Dark-background logo

SVG
Download
Icon / app mark

Icon / app mark

SVG
Download
Favicon 32×32

Favicon 32×32

SVG
Download
02 · Social

Social & sharing assets

Social avatar

Social avatar

SVG

400 × 400

03 · Palette

Colour palette

Charcoal

#1C1813

Headers, premium surfaces, primary buttons

Gold

#C1A353

Highlights, call-to-action, key emphasis

Ivory

#FBF8F2

Default page background

Ink

#13110F

Body text

04 · Typography

Typography & samples

Heading · Playfair Display

For the moments worth cherishing

Body · Inter

A family of luxury travel brands curating retreats, weddings, honeymoons and meaningful escapes for clients who travel with intention.

05 · Voice

Brand voice

Speaks with restraint and care. Editorial-magazine sensibility. Personal — never transactional.

Tone

elegantwarmconsiderededitorial

Words to use

cherishedcuratedconsideredmeaningfulintentional

Words to avoid

dealpackagediscountedlast-minute
06 · Imagery

Image style

Cream-and-champagne palette, soft natural light, editorial composition. People in moments, not poses.

Use

  • Couples in candid moments
  • Venue architecture
  • Tablescapes and florals
  • Natural light interiors

Avoid

  • High-saturation filters
  • Staged wedding poses
  • Commercial-stock retreat imagery
07 · Contact

Get in touch

Cherished Group is affiliated with InteleTravel UK, under ABTA membership number P7384. InteleTravel UK are appointed agents for our suppliers who are ATOL holders.